Forrester, Gilt City Talk Email Strategy in Upcoming Webinar

Posted by Scott Roth 

If you have spent any amount of time in email marketing, you know how powerful a successful campaign can be. Yet recent findings from Forrester Research suggest companies aren’t getting anywhere near what they should be getting from email. In fact, a 2014 report by Vice President and Principal Analyst Shar VanBoskirk showed a 96% failure rate among email marketing campaigns.

So, how can companies get the most out of their email programs? Simply put:

Right inbox. Right message. Right time.

Shar and Gilt City’s director of email marketing, James DeStefano, will join me for a free webinar next week to talk about how marketers can achieve exactly that. Please join us on September 10, 2015 at 1:00pm ET for 96% of Email Campaigns FailDon’t Let Yours Be One of Them. Shar will be presenting findings from her research and discussing how to make email more valuable to subscribers, while James will show examples of Gilt City’s data driven path to email optimization to build a thriving brand.

Sign up now to hear these industry leaders share their visions of the future of email marketing and the steps you can take today to generate better performance from your own programs.


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About Scott Roth

Scott Roth joined Return Path in 2014 as Chief Marketing Officer responsible for leading marketing and demand generation efforts across the globe. A visionary marketing executive with more than 15 years’ experience in marketing technology, Scott has been a growth catalyst for industry leading SaaS companies:, ExactTarget, and Webtrends.

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