Get a Grip on your Handheld

Posted by George Bilbrey 

On your daily commute, during your lunch hour or even between meetings, what is it that you see people doing other than reading the paper or drinking a hot cup of coffee? Checking email – and not on their laptops, but rather on their handheld mobile devices. In fact, the adoption of Blackberrys spawned the term “crackberry” to describe this rapidly spreading addiction that has essentially sparked a cultural change in how people communicate.

As a result, this “always on” medium has become a very attractive channel for savvy marketers. However, it poses the same rendering challenges we face in traditional email with the added complexity of operational and device differentiators that are beyond a marketer’s control. Given that, how can you design your email campaigns effectively for mobile? Use Sender Score Campaign Preview.

Today, I am very pleased to announce that your mobile worries are over! Return Path has launched the first ever email rendering solution for mobile devices. Our Sender Score Campaign Preview tool will now allow marketers to see exactly what their email campaigns will look like on Windows Mobile 5 and 6 and Blackberry devices. Now you have access to an easy-to-use rendering tool to design for your customers who have fully embraced wireless technology as one of their main forms of communication.

And if that weren’t enough good news for rendering, we have addressed another area of major concern for the global market. Every country has its own ISPs that global marketers need to pay attention to. So, we’ve just launched rendering environments for France, Germany and the United Kingdom. Learn more about both of these initiatives in our official press release.

So what’s next for the New Year? Look for more international readers and an expansion of our mobile rendering capabilities. We worked hard to bring the market the first ever mobile rendering technology and will continue innovating in this space to provide marketers with the best in breed tools and services to foster positive ROI in 2008 and beyond.

Not sure where to even start in thinking about email rendering? Sign up for our webinar this Thursday: Render Me This: Solving the Riddle of Image Suppression. We’ll cover what you can and can’t control with image suppression and give you specific design tips to maximize your response rates for every campaign.

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About George Bilbrey

George Bilbrey is the founder of the industry’s first deliverability service provider, Assurance Systems, which merged with Return Path in 2003. He is a recognized expert on the subjects of email reputation and deliverability and is active in many industry organizations, including the Messaging Anti-Abuse Working Group (MAAWG) and the Online Trust Alliance (OTA). In his role as president of Return Path George is the driving force behind the ongoing innovation of our products and services. Prior to Return Path, George served as Director of Product Management at and as a partner in the telecommunications group at Mercer Management Consulting. He holds a B.A. in economics from Duke University, and an MBA from the Kenan-Flagler School of Business, University of North Carolina.

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