Getting Through to AOL Just Got Easier

Posted by Mary Sohn on

That title was probably a bit click-bait-ey because AOL has always had a robust support program for senders, all of which you can access in their recently redesigned Postmaster website. Couple of my go-to favourite links:

  1. Check your IP reputation at AOL
  2. Open a support ticket
  3. Look up detailed information about their bounce codes
  4. Apply for their whitelist, which provides inbox placement and throttling benefits

Now, how has getting through to AOL gotten easier? When AOL agreed to join our Certification program, it became much easier for our Certified clients to get through to AOL since they didn’t have to apply and re-apply to get on the AOL whitelist. Being on our Certification program is equivalent. And the bonus, as of November 29, 2016, is that we are publishing exclusive AOL data for our Certified clients, which include your daily AOL volume and daily AOL complaints.

This means you can track and manage your AOL reputation proactively. Through our program, you can see a daily breakdown of when your complaints are spiking so that you can identify problematic campaigns or list segments so that you can maintain your whitelisted (Certified) status at AOL.

I love data.


Popular this Month

 The Intelligent Email Gathering

The Intelligent Email Gathering

The best day in email in 2017 is coming up this month. You don’t want to...

Read More

 The Impact of Gmail Tabs, Four Years Later

The Impact of Gmail Tabs, Four Years Later

In 2013, the introduction of Gmail’s tabs seemed to be a cry of war to...

Read More

 Getting Through to AOL Just Got Easier

Getting Through to AOL Just Got Easier

That title was probably a bit click-bait-ey because AOL has always had a...

Read More

Author Image

About Mary Sohn

Mary brings years of advertising experience to email and views deliverability data from a marketer's perspective. In her spare time, you'll find Mary eating through Canada's best diners, drive-ins, and dives (without the justification of a reality TV show). Follow Mary on Twitter @juenology for a haphazard glimpse into her life as a hungry-for-food email specialist.

Author Archive

Stay up to date

Enter your name and email address below to subscribe to our mailing list.

Your browser is out of date.
For a better Return Path experience, click a link below to get the latest version.