Getting Buzzed about Email Marketing at the DMA

Posted by Anita Absey 

We are big fans of the DMA Annual Conference. It always provides the perfect environment to meet with clients and partners – and to meet new ones. We hope to see you this year.

We will be at booth #1541 and will be turning our space into a cozy Return Path Cafe. Take a break from the hustle of the show and stop by for a free steaming latte! We would love to hear what’s on your mind and answer your most pressing questions about email and online practices influencing your bottom line.

Want a more personalized consultation in Chicago? We will be providing customized mini-sessions for select clients and prospects on improving email deliverability, building customer bases and increasing response rates. These sessions will give marketers concrete plans to take back to the office and implement – no figuring out how to make it work for their programs, as we will have already spelled it out. (By the way, if you’re interested in one of these sessions, it isn’t too late — sign up here.) While the general sessions at the DMA are helpful, what better way to show value to your boss than by being able to make relevant changes right away, in time to influence a hectic Q4?

You can also catch us at three different conference sessions. Stephanie Miller will be leading an Email Marketing Bootcamp, Tom Bartel will explain how to Improve Your Email Deliverability – Email Authentication & Reputation and I will participate in the Building Consumer Trust: What to Do, How to Do It panel.

We are looking forward to seeing you. We hope you make the DMA memorable this year and get buzzed about email marketing!

See you in Chicago!

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About Anita Absey

Anita Absey, General Manager of Consumer Insight, joined Return Path in 2003 with extensive experience helping marketers create profitable and engaging email programs. Anita has held several executive positions at Return Path, leading both the Global Sales and Global Services teams during her tenure. She now leads the Consumer Insight business where she focuses on using the power of consumer preferences and buying data to help marketers and brands make informed decisions about engaging with customers. A veteran of the database and digital marketing industry and a self-proclaimed “data junkie,” she helps some of the world’s smartest marketers successfully integrate data and technology into their customer acquisition and customer relationship management programs. She is an active member of the Direct Marketing Association, having served as the Chair of the Ethics Operating Committee and as co-Chair of the Email Experience Council. Prior to Return Path Anita spent much of her career at Acxiom and Abacus Direct (acquired by Doubleclick). She holds a BA in Economics from Fordham University.

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