Getting Email Past Second-Class Status
I recently started writing a column for DMNews. It’s exciting for Return Path and for email marketing in general – it really shows that we have a seat at the table with one of the industry’s most venerable trade pubs.
This is why I urge you to read this month’s edition. In it I discuss the sad fact that too many companies still treat email like the redheaded stepchild. When it comes to design, landing pages and testing, many marketers give a lot more love and attention to the website or to search than they do to the email program.
Do you have a topic you’d like to see discussed in the pages of DMNews? Email me!
About Matt Blumberg
Matt Blumberg founded Return Path in 1999 because he believed the world needed email to work better. Matt is passionate about enhancing the online relationship between email subscribers and marketers so that both sides of the equation benefit. It is with great pride that he has watched this initial creation grow to a company of more than 400 employees with the market leading brand, innovative products, and the email industry’s most renowned experts. Before Return Path, Matt ran marketing, product management, and the internet group for MovieFone, Inc. (later acquired by AOL). Prior to that he served as an associate with private equity firm General Atlantic Partners and was a consultant with Mercer Management Consulting. He holds a B.A. from Princeton University. You can learn much more about Matt by reading his email marketing and entrepreneurship blog Only Once – one of the first CEO blogs on the Internet. Last year he wrote a book, Startup CEO: A Field Guide to Scaling Up Your Business.