Getting the Most Out of Inbox Monitor Alerts
Return Path’s patented Inbox Monitor is a great way to keep track of your campaigns’ inbox placement. But the reality is most email marketers don’t have time to proactively check the tool to see how their different campaigns are performing at all hours of the day.
Enter cue alerts—a feature in Inbox Monitor designed specifically for this purpose. According to rules you set, you can receive emails every time certain thresholds are hit during your campaign deployment. Below are three great features that could benefit your email program:
- Put more weight on the important internet service provider. When it comes to your list, not all internet service providers are equal. If your subscribers are primarily Gmail users, you could set a rule so you are alerted every time your campaigns achieve less than 90% inbox at Gmail. Set separate alerts for mailbox providers that make up a smaller portion of your subscriber base—such as a notification when your campaigns reach less than 80% inbox at these internet service providers. This is an easy way to keep track of their deliverability by assigning importance based on the proportion of your list they comprise.
- Track deliverability according to inbox placement, spam delivery, or blocks. If you know certain campaigns have a tendency to bulk at Hotmail, it would be useful to create an alert that notifies you as soon as Hotmail spam delivery reaches a certain percentage. This could help when trying to troubleshoot email delivery. Or, if you have a history of being blocked at certain mailbox providers, set a rule so you are notified when “missing” percentages (aka not delivered at all—neither to the inbox nor the spam folder) meet a particular threshold at these internet service providers. This allows you to spend your valuable time trying to get this block lifted rather than figuring out when it started.
- You decide when to be alerted. The only thing worse than getting an alert is constantly receiving false alarms—especially if you’re the type of sender who sends dozens or even hundreds of campaigns each day. To limit the onslaught of alerts, you can schedule a delay on receiving alerts, allowing your campaign time to work and you not to prematurely panic. This is especially helpful when it comes to throttling. Certain internet service providers are known for letting high-volume sends in the gateway at slow speeds—or maybe you are self-throttling your campaigns in order to optimize delivery. Either way, you choose how soon or how late you want to receive these alerts, so as to avoid any unnecessary fuss over campaigns experiencing slow delivery.
By using the above strategies, you will be well-equipped to create alerts tailored to your specific email program and deliverability strategy. Inbox Monitor will do the work for you and let you know only when something important demands your attention so you can spend your time on what matters most to you.
About Amanda Rosales
Amanda Rosales has several years of client services experience, having spent the last three in the world of email. As a Senior Technical Account Manager, she is passionate about leveraging both data and creative thinking in order to build robust deliverability and engagement strategies. She loves nothing more than building relationships and helping her clients become heroes of their email programs!