Global Deliverability is Improving, Is Your Program Keeping Up? [New Research]

Posted by Patty Atwater 

Email marketers have had a busy time the last 12 months. With GDPR coming into effect and mailbox providers like Gmail, AOL, and Yahoo making changes to their platforms and infrastructure, there has been no shortage of challenges.

Despite this, overall deliverability is improving. Globally inbox placement has risen five percentages points compared to the previous 12 month period to a new average of 85 percent.

In the 2018 Deliverability Benchmark, we share the state of global deliverability, including:

  • How deliverability is measured.
  • Global inbox placement trends broken out by quarter.
  • Deliverability statistics for 30 individual countries.
  • Inbox placement rates broken out by industry.
  • And more!


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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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