Gmail is back …
Back in the UK that is.
Recently Gmail won a legal dispute to get the name Gmail back to its rightful place … with Google.
According to the BBC, Google was not allowed to use the “gmail.com” domain in the UK because of a trademark dispute. A company called Independent International Investment Research claimed that it had been using the name “Gmail” since 2002, two years prior to Google’s launch of its email service.
This isn’t the first time that Google has been faced with the “Gmail” trademark issue. Germany, Poland, Russia and even the United States also had trademark wars, but finally Google was granted the Gmail trademark in 2007.
What does this mean for email marketers and publishers?
Going forward any new Gmail users in the UK will get an @gmail.com email address. Those users that currently have the @googlemail.com domain will be asked if they wish to upgrade to the new gmail.com domain, but this will not affect any settings or functionality of the accounts. Read more about this recent change on Google’s blog.
About Melinda Plemel
Melinda has been working at Return Path for 9 years and is currently the Senior Industry Advocate and is responsible for managing global partners that join Return Path's Data Exchange program and emerging markets. She is the key to helping and educating Return Path on mailbox providers, anti-spam, and email technology trends, as well as to educating receivers about everything Return Path has to offer.