Google Wave to Add Email Notifications

Posted by Return Path on

Several months ago, Google released Google Wave, which was described as the next big thing in online communication. An online collaboration tool, it was heralded by techno-pundits as a replacement for email, instant messaging and social networking. Even Google hinted that the current mix of technologies that people use for online communication (email, instant messaging and social networking) is outdated and ready for a new paradigm.

This was just another example of the tired “email is dead” meme. Those of us who work in the email world know the truth – that email is alive and thriving as the primary communication medium for almost everyone in today’s connected world.

Interestingly, a few days ago, Google announced that they were adding email notifications to Wave. So the tool that was supposed to replace email is now relying on it to keep people engaged. This sounds familiar, doesn’t it? Facebook relies on email notifications too. In fact, they are one of the largest senders of email. Twitter does it too.

Don’t get me wrong. Google Wave is an amazing tool and a great innovation by those crafty engineers at Google. It may very well change the online communication space and revolutionize the way people talk, collaborate and share information. But will it replace email? Not anytime soon.


Popular this Month

 Video in Email: Is It Right For Your Business? (Part 1)

Video in Email: Is It Right For Your Business? (Part 1)

Video in email is nothing new. Marketers have been using some form of video...

Read More

 [New Research] Are These Hidden Metrics Harming Your Deliverability?

[New Research] Are These Hidden Metrics Harming Your Deliverability?

Reaching the inbox is not as simple as hitting send. Once a message is...

Read More

 What Job Is Your Subscriber Hiring Your Email To Do?

What Job Is Your Subscriber Hiring Your Email To Do?

Over the last 16 years, I’ve worked as a product manager, run product...

Read More

Author Image

About Return Path

Author Archive

Stay up to date

Enter your name and email address below to subscribe to our mailing list.

Your browser is out of date.
For a better Return Path experience, click a link below to get the latest version.