Guy Hanson Has Been Nominated for Data Professional of the Year
For those who’ve had the pleasure of working with Guy Hanson, Senior Director of Professional Services for Return Path, it will come as no surprise he has been shortlisted for Data Professional of the Year to be announced on Thursday, 10 September, at Marketing Week’s Data Storytelling Awards.
Now he needs your votes!
Return Path is well known by its clients for providing the world’s most comprehensive source of data from the email ecosystem. Guy and his fellow consultants fuse the innovative analysis of this data with a flair for storytelling, helping clients to clearly identify actionable insights that directly lead to optimization of their email program performance, and uplift in their ROI.
With a knowledge base that spans well over 10 years, Guy is widely recognised as a prominent digital marketing expert and thought leader. Heading up Return Path’s International Professional Services team, he provides email consulting solutions to a broad range of blue-chip international clients spanning five continents.
Outside of work, Guy is actively involved with the leading industry trade organisations and is the immediate past chair of the Internet Advertising Bureau’s E-mail Marketing Council and an active member of the Direct Marketing Association’s (UK) E-mail Marketing Council.
If you needed further convincing, here is a recent illustration of Guy’s data-infused thought leadership, please take a look at his “Email & the UK Election” blog series:
- The Good, the Bad, & the Undelivered!
- Are Voters Engaging?
- Inbox Contents & Supporter Profiles
- We Call the Outcome!
Here are some additional examples where Guy has used data to illustrate the value of email performance uplifts for some key Return Path clients:
- MyVoucherCodes Strengthens Email Program; Sees Major Uplift in Engagement, Deliverability, Read Rate
- Auto Trader UK Wins DMA Silver
- Red Letter Days Increases Email Revenue 10%, Leapfrogs Competitors with Return Path Certification
Remember to vote for Guy using this link: