Have Yourself a Merry Email Christmas [New Research]
During the holidays, consumers’ inboxes will be stuffed full of messages from every brand they subscribe to. In fact. last holiday season saw email volume reaching a high of 122 percent above the average for the year.
To reach the inbox and make your messages stand out so you can join in on the holiday cheer, you will need to optimize your email to survive this busy season.
To help you get your program ready, we launched a new ebook—Have Yourself a Merry Email Christmas. In this piece, we take a look at the performance of the 2017 holiday period and provide advice and tactics for marketers to implement into their strategy this year. We look at:
- How many emails were sent during the holiday season,
- What percent of emails reached the inbox each day,
- How consumers interacted with messages during the holiday season.
- And more!
Download our new report and get a jumpstart on your holiday plans.
About Patty Atwater
Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.