Help Us, Help You
Before becoming Chairman of the Direct Marketing Association, one of the things I’d noticed over the years was that the association didn’t have a ton of primary market research on itself, sort of a classic case of the cobbler’s children having shoddy shoes.
Today we are launching a new survey to help us establish a baseline for awareness and perceptions of all aspects of the DMA on behalf of all members of the marketing community.
Whether or not you are a DMA or EEC member – in some ways, it’s even more important for non-members to take this – I’d greatly appreciate you taking 10 minutes to fill out this survey. It will help us continue to reshape the association to meet the needs of the community, as this survey will serve as the foundation for our new strategic plan, membership outreach and communications, conference programming, councils, and everything else we do.
About Matt Blumberg
Matt Blumberg founded Return Path in 1999 because he believed the world needed email to work better. Matt is passionate about enhancing the online relationship between email subscribers and marketers so that both sides of the equation benefit. It is with great pride that he has watched this initial creation grow to a company of more than 400 employees with the market leading brand, innovative products, and the email industry’s most renowned experts. Before Return Path, Matt ran marketing, product management, and the internet group for MovieFone, Inc. (later acquired by AOL). Prior to that he served as an associate with private equity firm General Atlantic Partners and was a consultant with Mercer Management Consulting. He holds a B.A. from Princeton University. You can learn much more about Matt by reading his email marketing and entrepreneurship blog Only Once – one of the first CEO blogs on the Internet. Last year he wrote a book, Startup CEO: A Field Guide to Scaling Up Your Business.