Hotmail delivery issues? Think Sender Score Certified.
Today’s Email Insider column details three steps legit marketers should take to get delivered to Hotmail. It leaves off one of the most obvious — Return Path’s Sender Score Certified. Hotmail – and more than 150K other domains — use Sender Score Certified as a “safelist” to separate reputable senders from bad ones. If delivery to Hotmail is important to you, and you have a good email reputation, Sender Score Certified needs to be part of your delivery repertoire. It’s that simple.
About George Bilbrey
George Bilbrey is the founder of the industry’s first deliverability service provider, Assurance Systems, which merged with Return Path in 2003. He is a recognized expert on the subjects of email reputation and deliverability and is active in many industry organizations, including the Messaging Anti-Abuse Working Group (MAAWG) and the Online Trust Alliance (OTA). In his role as president of Return Path George is the driving force behind the ongoing innovation of our products and services. Prior to Return Path, George served as Director of Product Management at Worldprints.com and as a partner in the telecommunications group at Mercer Management Consulting. He holds a B.A. in economics from Duke University, and an MBA from the Kenan-Flagler School of Business, University of North Carolina.