How to Benchmark Your Email Program

Posted by Wendy Bloechle 

Last year my colleague Dwight Sholes wrote a blog post, Benchmarks: Is One Ever Enough?, where he discussed how marketers are increasingly pressed to find ways of objectively evaluating (and justifying) their marketing campaigns. Benchmarking can provide answers to questions like, “How are we doing compared to our industry peers?” and is particularly useful for email marketing.

I’m excited to tell you about a new Return Path tool called the Email Marketing Check-Up that will benchmark your email program’s performance against best-in-class senders for your industry. Just complete our quick four-question assessment and you’ll receive a personalized Email Marketing Scorecard that will give you visibility into what’s working and what’s not with your email marketing program.

Benchmark scores for your brand and industry best-in-class senders will be provided in three areas:

  • Deliverability
  • List activity
  • Subscriber engagement

With this information, you’ll be able to see how your email program stacks up against the competition. You’ll also get valuable insight regarding opportunities for improvement, which can help determine where your limited resources should be allocated.

To get your Email Marketing Scorecard, you just need to answer a few questions and enter three pieces of information: sending domain, industry type, and list size. Try it now and discover how you can improve your email performance and, ultimately, your ROI.

Want more actionable tips and advice to enhance your email marketing? Join us for Return Path’s World Tour!

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