ICYMI: The Return Path World Tour #RPWT
Over the past five weeks, Return Path toured eight cities around the world to show how email marketers and security professionals, armed with the right data, can promote and protect their brand. Attendees were immersed in inspiration, education, and networking. I had the pleasure of speaking at the last stop on the Return Path World Tour (#RPWT) in Los Angeles.
Located at the Paley Center of Media in Los Angeles, CMO Scott Roth kicked off the Return Path World Tour with a keynote presentation discussing the importance of building deep connections with customers built on trust using data. Nick Badgett, Sr. Director of Regional Marketing, followed leading a lively and interactive panel with Return Path customers USAA, Coastal, and IRi discussing real issues and how they leverage data to solve their email marketing and security challenges.
Following the customer panel, attendees had a choice of breakout sessions, focused on either marketing or security content. Brian Westnedge, Sr. Director of Client Services held a breakout session on how to protect your brand and email program from phishing and fraud. At the same time, I held a session for email marketers sharing stories how our customers use data to make sure their messages reach the right place, at the right time with the right message. We ended the evening with rooftop networking event with spectacular views and weather that you can only find in Los Angeles.
Didn’t catch the Return Path World Tour in person? We’ve got you covered! Check out our highlights from each of the eight cities:
October 5 Sydney, AU
October 13 London, UK
October 14 Sao Paulo, BR
October 27 Chicago, IL
October 29 New York, NY
November 3 San Francisco, CA
November 5 Paris, FR
November 5 Los Angeles, CA
Thank you to everyone for an incredible global, eight-city event where we brought some of the most passionate and intelligent email marketers and security professionals under one roof.
Want to check out the presentations? Visit our Slideshare page.
Don’t miss out on the next world tour! Sign up for our blog newsletter and keep an eye out for our 2016 schedule
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About Tom Sather
Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.