The Importance of a Clean Email List

Posted by Kevin Kelleher 

According to research firm Radicati Group, by the end of 2016, people around the world will have exchanged some 215 billion emails. That includes personal correspondence, service messaging, marketing and any number of requests for cash from far-off princes. More than 50 percent of all email is spam, and while modern spam filters do an excellent job of keeping unwanted email out of the inbox, consumers are still inundated with messages.

As a marketer, you want to stand out from the crowd, engage your audience and move customers to act. Many rush to design flashy emails without recognizing the importance of what goes on behind the scenes. Before thinking about the development and deployment of effective email campaigns, first consider a bit of housekeeping.

The rest of this article can be viewed on Target Marketing.

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About Kevin Kelleher

Kevin Kelleher manages Analyst Relations at Return Path. He keeps technology experts informed about all the exciting things Return Path is bringing to market. In his spare time, Kevin enjoys running and fencing. Connect with him at

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