Improve the Subscriber Lifecycle, Improve Your Email Results
Crappy subscriber experiences drive crappy results. In just about every article I’ve published, there has been some variation on this theme (or an optimistic inverse). I come back to this concept again and again for three reasons: it’s simple; it’s fundamental; and it is pervasive in the email space.
It’s nearly impossible to discuss subscriber experience without delving into the lifecycle. The subscriber lifecycle gives us a brand-oriented framework to assess how subscribers are experiencing the email program and how their relationship with your brand evolves over time.
The rest of this post can be viewed on Target Marketing.
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About Casey Swanton
Casey has a healthy fixation with helping marketers realize the potential of their email programs by addressing human needs, building better relationships, and ultimately driving improved results for the business. Her nine years of experience and obsession with evolving the email space helped land her a spot on ExpertSender’s list of “25 Email Geeks to Help You Get Your Geek On.”