In NYC Next Week? Come See Us at Salesforce Connections!

Posted by Scott Roth on

Salesforce Connections begins next Tuesday at the Javits Center, showcasing the latest digital marketing insights and solutions that top brands are using to solve big problems. Return Path and Salesforce Marketing Cloud have been partners for more than six years, jointly servicing more than 600 mutual clients. Return Path will be both a platinum level sponsor and a key content partner at Connections, hosting presentations during the first two days of the conference.

On Tuesday at 3:30, join a fireside chat with our clients 1-800 Flower’s Sandeep Varma, Bank of America’s Jeff Riesenberg, and  Publisher’s Clearing House’s Sal Tripi. Hosted by Tami Forman, Return Path’s VP, corporate marketing and communications, Email’s Power and Responsibility will highlight the ways in which leading brands are approaching the email channel to deliver rich customer experiences and optimize for ROI.

At the Expo beginning on Wednesday, Return Path email experts will be at booth 105 ready to answer your toughest email marketing questions. While at the booth, ask one of our email experts for a first-hand look at the new apps we’re developing in Labs, Subject Line Optimizer and Frequency mapper.

Then at 4:00, be sure to attend our partner expo presentation: Email Optimization: Connecting the Dots from Data to Revenue, hosted by Relationship Manager Mike Koffler. Mike will touch on new research into marketing performance while offering an insider’s view of email analytics’ impact on marketing performance. Mike and his team have been instrumental in helping some of the best email marketers in the world drive more revenue from their their programs, so this is a great chance to learn more about how they do it.

Check out the agenda for next week and don’t forget to register for the free event.


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About Scott Roth

Scott Roth joined Return Path in 2014 as Chief Marketing Officer responsible for leading marketing and demand generation efforts across the globe. A visionary marketing executive with more than 15 years’ experience in marketing technology, Scott has been a growth catalyst for industry leading SaaS companies: salesforce.com, ExactTarget, and Webtrends.

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