INDUSTRY ALERT: Changes at Outblaze

Posted by George Bilbrey 

IBM acquired Outblaze’s messaging assets this past April, and they have just gone live with an email service called Lotuslive iNotes. With this change, they also have a new contact address for the Postmaster team: and

Outblaze remains a separate entity, for the moment, with its own hosted email customers and they will continue to maintain the legacy Outblaze feedback loop (FBL). However, for sites that already have a FBL set up they will be migrating that to Lotuslive in the next week or two. So, if you’re receiving a FBL from Outblaze currently you’ll soon start to get feedback loop traffic for your IP space from Lotuslive (

Lotuslive will send another announcement when they are accepting new FBL sign-ups for The same criteria will be used for Lotuslive that is used for the Outblaze FBL. They will require confirmed opt in across the board, except for transactional email. Also, their FBL is tied to a whitelist.

If you are Return Path client you already received this notification from us and we will keep you apprised of developments. If you aren’t a client, isn’t now a great time to learn how to become one?

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About George Bilbrey

George Bilbrey is the founder of the industry’s first deliverability service provider, Assurance Systems, which merged with Return Path in 2003. He is a recognized expert on the subjects of email reputation and deliverability and is active in many industry organizations, including the Messaging Anti-Abuse Working Group (MAAWG) and the Online Trust Alliance (OTA). In his role as president of Return Path George is the driving force behind the ongoing innovation of our products and services. Prior to Return Path, George served as Director of Product Management at and as a partner in the telecommunications group at Mercer Management Consulting. He holds a B.A. in economics from Duke University, and an MBA from the Kenan-Flagler School of Business, University of North Carolina.

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