Influence the Future of Email Marketing

Posted by Anita Absey 

Our good friends over at Forrester are fielding a survey for email marketing professionals aimed at getting a handle on how email is used in companies today. This is a great opportunity for you to have your voice heard – Forrester’s research has a huge influence in the marketplace of ideas. Plus, taking the survey gives you access to the aggregate data. The survey is not too long (my colleague reports it took about 15 minutes to finish it). It will be open until mid-July, so get going. Need more information? Read Julie Katz’s blog posting for details.

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About Anita Absey

Anita Absey, General Manager of Consumer Insight, joined Return Path in 2003 with extensive experience helping marketers create profitable and engaging email programs. Anita has held several executive positions at Return Path, leading both the Global Sales and Global Services teams during her tenure. She now leads the Consumer Insight business where she focuses on using the power of consumer preferences and buying data to help marketers and brands make informed decisions about engaging with customers. A veteran of the database and digital marketing industry and a self-proclaimed “data junkie,” she helps some of the world’s smartest marketers successfully integrate data and technology into their customer acquisition and customer relationship management programs. She is an active member of the Direct Marketing Association, having served as the Chair of the Ethics Operating Committee and as co-Chair of the Email Experience Council. Prior to Return Path Anita spent much of her career at Acxiom and Abacus Direct (acquired by Doubleclick). She holds a BA in Economics from Fordham University.

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