Infographic: The Anatomy of a Phishing Email
This is bad news for marketers who rely on email to build trust, nurture leads, and drive revenue. After being phished, customers are 42% less likely to interact with a brand.
The good news is that companies can do a lot to prevent bad email from hitting the inbox, including implementing DMARC. But the reality is, bad email will get through. So the question becomes: how can brands mitigate the negative impact of email fraud?
Empowering your customers to identify phishing messages is a great mitigation tactic. This infographic will help you do it.
Want to learn more about the email fraud landscape and how you can protect your customers? Get our latest Marketer’s Guide to Email Fraud.
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About Estelle Derouet
Estelle Derouet is Vice President of Marketing, Email Fraud Protection at Return Path. In her role, Estelle leads a fabulously talented team of experienced B2B marketers, tasked with driving awareness and generating demand. Prior to joining Return Path in 2010, Estelle led the EMEA and APAC marketing function at enterprise mobility provider iPass for eight years. Follow her on Twitter @ederouet.