Introducing a Deliverability Platform for ESPs
Everyone knows it’s better to be proactive rather than reactive. But this concept is particularly challenging for email service providers (ESPs). Until now, they’ve been forced to waste precious time and energy logging into multiple systems to gather the information needed to identify and prioritize their clients’ deliverability problems. And by the time they’re able to inform a client of a problem, they’re scrambling to keep up.
Our new platform is here to help. Today, we’re excited to launch the Partner Platform, a single solution that puts deliverability data in one place, allowing ESPs to see what’s happening across their entire ecosystem at a high level, with the ability to drill down for more insights.
The Partner Platform is the first and only deliverability platform designed to give ESPs the ability to proactively monitor and diagnose deliverability issues for their clients. We built the solution from the ground up, constantly testing and validating our hypothesis’ with our partners to ensure we built a great product for the market. It provides a streamlined approach for ESPs and allows teams to be more proactive and focus on delivering in-class service to customers.
The Partner Platform:
- Leverages Return Path’s unique data assets to paint a complete picture of what’s happening across their email ecosystem.
- Reduces time and effort required to identify client problems by streamlining data sources into a single platform.
- Surfaces deliverability issues in near real time so ESPs can proactively let clients know they have a problem.
The solution offers visibility like never before, with information layered together to provide meaningful metrics and insights across all clients’ programs. Built on Return Path’s Consumer Network, it provides inbox and spam folder placement data in near real time, as well as detailed information on spam complaints, list hygiene indicators, and much more.
The Partner Platform enables ESPs to stay ahead of the game and never let a deliverability issue go unnoticed.
About Melissa Carey
As a Sr. Product Marketing Manager at Return Path, Melissa is responsible for making the market love and understand Return Path products. She does this by getting to know the customers and their needs and developing effective marketing strategies based on that knowledge. When not at work, she loves to explore the hiking and biking trails in Colorful Colorado.