Is Less More? New Study Provides Insight Around Sending Frequency

Posted by Tom Sather on

Send frequency is a topic that inspires heated debate among email marketers. Finding the right balance is an ongoing challengesend too many emails and you risk annoying your subscribers; send too few and you’ll miss out on valuable opportunities.

In our latest study Frequency Matters: The keys to optimizing email send frequency, we evaluated the effect of email frequency on your email program. Our findings will help you determine the optimal send frequency for your subscribers. Some of the key insights we share include:

  • The effects of both under- and overmailing, and how tipping the balance in either direction can undermine the effectiveness of your email program.
  • Commonly held (but highly inaccurate) beliefs related to engagement and subscriber complaints.
  • Key findings from our study of major retailers’ sending frequency and the resulting subscriber complaints.

Download the report now to find out why frequency really does matter!


Popular this Month

 Video in Email: Is It Right For Your Business? (Part 1)

Video in Email: Is It Right For Your Business? (Part 1)

Video in email is nothing new. Marketers have been using some form of video...

Read More

 [New Research] Are These Hidden Metrics Harming Your Deliverability?

[New Research] Are These Hidden Metrics Harming Your Deliverability?

Reaching the inbox is not as simple as hitting send. Once a message is...

Read More

 What Job Is Your Subscriber Hiring Your Email To Do?

What Job Is Your Subscriber Hiring Your Email To Do?

Over the last 16 years, I’ve worked as a product manager, run product...

Read More

Author Image

About Tom Sather

Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.

Author Archive

Stay up to date

Enter your name and email address below to subscribe to our mailing list.

Your browser is out of date.
For a better Return Path experience, click a link below to get the latest version.