Is The Pendulum Swinging Back to Email?
By Matt Blumberg
CEO & Chairman
The TechCrunch news du jour is that Jason Calacanis has stopped blogging and is instead using email to communicate with his circle.
It’s interesting to note that after months (years?) of “email is dead” stories specifically around blogging, RSS feeds, and social media in general, the pendulum seems to be swinging back to email. You should read Jason’s words yourself, but his notes are mainly that there’s too much noise and self-promotion in the blogosphere, while email promotes intimacy and efficiency.
Not surprisingly, TechCrunch is a doubter, but we’ll have to see.
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About Matt Blumberg
Matt Blumberg founded Return Path in 1999 because he believed the world needed email to work better. Matt is passionate about enhancing the online relationship between email subscribers and marketers so that both sides of the equation benefit. It is with great pride that he has watched this initial creation grow to a company of more than 400 employees with the market leading brand, innovative products, and the email industry’s most renowned experts. Before Return Path, Matt ran marketing, product management, and the internet group for MovieFone, Inc. (later acquired by AOL). Prior to that he served as an associate with private equity firm General Atlantic Partners and was a consultant with Mercer Management Consulting. He holds a B.A. from Princeton University. You can learn much more about Matt by reading his email marketing and entrepreneurship blog Only Once – one of the first CEO blogs on the Internet. Last year he wrote a book, Startup CEO: A Field Guide to Scaling Up Your Business.