It’s 2011: Do You Know Where Your Email Is Being Read?

Posted by Bryan Dreller on

Today we released our newest study: “Email on the Move: The Future of Mobile Messaging.” The study examines when and how email is most often read. The results were exciting and have tremendous implications for email marketers.

Did you know?

  • There has been an 81% growth in mobile email viewership in the last 6 months
  • People are more likely to view your email on a mobile device over the weekend
  • iPad email viewership has increased 15% in just a few months

How and when people read email is changing quickly, and marketers need to embrace the change in these habits. By studying how and when people read email on their mobile devices, and when they don’t, marketers can better determine the kinds of messages to be sent to this growing audience and better predict open times and level of engagement. The art of designing for the small screen may prove to be evolving to the art of designing for the reader on the go. While still critical to the email design process, rendering quality itself is still secondary to sending the right message at the right time.

We compiled six months’ worth of data from than 90 different clients across 130 million data points using our Campaign Insight tool. This tool tracks which platforms and email clients subscribers use to read email.

Want to learn more? You can download the full report here.


Popular this Month

 [New Research] Are These Hidden Metrics Harming Your Deliverability?

[New Research] Are These Hidden Metrics Harming Your Deliverability?

Reaching the inbox is not as simple as hitting send. Once a message is...

Read More

 The Impact of Gmail Tabs, Four Years Later

The Impact of Gmail Tabs, Four Years Later

In 2013, the introduction of Gmail’s tabs seemed to be a cry of war to...

Read More

 Questions About Gmail? Ask The Experts in Our Upcoming Webinar!

Questions About Gmail? Ask The Experts in Our Upcoming Webinar!

We know Gmail is always top of mind for email marketers. Usually making up a...

Read More

Author Image

About Bryan Dreller

Author Archive

Stay up to date

Enter your name and email address below to subscribe to our mailing list.

Your browser is out of date.
For a better Return Path experience, click a link below to get the latest version.