It’s Friday the 13th, and though we’re not superstitious, we are a little stitious. Thinking about Fridays, we broke out the calendar and started doing the math to count down until the big dance. No—not a football or basketball game. It’s obviously way more important than that.
We’re talking about Black Friday.
Our worst email marketing nightmares involve Black Friday, botched personalization, copy errors, website downtime, and ESP glitches. It’s enough to keep us up at night. But don’t panic or break out in a cold sweat. Take that energy and prepare! Not counting today, you have 17 more Fridays until D-day.
You can do this! Here are three places to start your preparation. All of them are free, widely applicable, and things we put to use with our own email marketing efforts:
It might be Friday the 13th today, but your Black Friday doesn’t have to be spooky scary! And—shameless plug—we have an award-winning newsletter that you can sign up for where we share information like this—and more. If you’re not on the list, you should be.
Brittany is a Digital Marketing Coordinator at Return Path. You can find her writing through our corporate social media channels - Twitter, LinkedIn, and Facebook. Outside of work, you can find Brittany spending time with her family, walking her dog, or cooking up something in the kitchen a la Martha Stewart. Connect with her on LinkedIn.
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