Join us for IN: The Email Reputation Conference

Posted by Anita Absey 

By now every marketer understands that email that doesn’t make it to the inbox doesn’t generate response. And most marketers also understand that the key to getting to the inbox is having a stellar sender reputation.

If it’s that simple why does so much opt-in, commercial email still not get into the inboxes of the customers who requested it?

Because while sender reputation is a simple concept, it’s not always easy to implement. Unless, of course, you learn from the experts who can make it easy.

On Thursday, November 6, 2008 at the American Museum of Natural History in New York City, Return Path will bring together some of the industry’s foremost experts, marketers and ISPs of our time to talk about their experiences, advise on best practices, and present strategies on how to build a raving fan base. IN: The Email Reputation Conference will teach you how to build and leverage a solid email sender reputation through relevance, respect and best practices that will help get you delivered straight to the inbox and reap the ultimate reward – loyal subscribers read, respond to and forward your email.

Learn more about IN at our website. Here you will find a full conference agenda and speaker bios, plus information about the venue and where to stay in New York City.

Are you ready to get IN? Click here to request your exclusive invitation now.

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About Anita Absey

Anita Absey, General Manager of Consumer Insight, joined Return Path in 2003 with extensive experience helping marketers create profitable and engaging email programs. Anita has held several executive positions at Return Path, leading both the Global Sales and Global Services teams during her tenure. She now leads the Consumer Insight business where she focuses on using the power of consumer preferences and buying data to help marketers and brands make informed decisions about engaging with customers. A veteran of the database and digital marketing industry and a self-proclaimed “data junkie,” she helps some of the world’s smartest marketers successfully integrate data and technology into their customer acquisition and customer relationship management programs. She is an active member of the Direct Marketing Association, having served as the Chair of the Ethics Operating Committee and as co-Chair of the Email Experience Council. Prior to Return Path Anita spent much of her career at Acxiom and Abacus Direct (acquired by Doubleclick). She holds a BA in Economics from Fordham University.

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