Jon Russo, Global Marketing Veteran, Joins Return Path
New SVP of Marketing Will Drive Return Path’s Continued Expansion and Growth in Offering Email Deliverability to Fortune 1000 Brands
New York, NY – October 25, 2010 – Return Path, the global leader in email deliverability and security services, today announced that Jon Russo, an experienced marketing executive, joined the company as SVP of Marketing.
Russo’s nearly twenty years of marketing expertise and management at a mixture of technology and software companies – software as a service (SaaS), security, networking, and data center solutions – will benefit Return Path’s continued expansion in delivering email deliverability solutions to both Fortune 1000 brands and many of the Internet Retailer’s Top 500 e-retailers.
“Return Path is uniquely positioned at the nexus of the email ecosystem. We offer global solutions and expertise for email senders to improve their email deliverability and response rates to help drive better return on investment. And, for email mailbox providers and email administrators, we offer services to help them block unwelcome and protect against malicious email,” said Matt Blumberg, CEO and Chairman of the Board, Return Path. “As Return Path works to deliver the tools and solutions that solves the problems faced daily by email senders and email administrators, we are thrilled that Jon has joined us to expand our thriving business by communicating and marketing to participants throughout the email industry globally.”
In his role as SVP of Marketing at Return Path, Russo will manage Return Path’s global marketing efforts, expanding and enriching Return Path’s existing business lines and marketing new and innovative products in development.
“Return Path is an exciting company experiencing unprecedented growth. It’s uniquely positioned with solutions that solve some of the fundamental challenges of the email ecosystem,” Russo said. “I’m thrilled to lead Return Path’s marketing team in strengthening our current efforts and targeting entirely new markets, both in North America and around the world.”
Russo honed his global marketing knowledge by working in start-up, mid-sized, and Fortune 500 companies, and he scaled two companies through 300%+ revenue growth. During his tenure as head of marketing at iPass (IPAS) he took them through their initial public offering (IPO) and a $200M acquisition.
Prior to Return Path, Russo was SVP, Marketing and Product Management, at SES Americom (SES), a former division of General Electric, where he led the go-to-market strategy for targeting the media/entertainment, enterprise and federal markets for the satellite video, VoIP, and data services company.
About Return Path
Return Path works to make email work better by scoring and certifying email senders from around the world. We help marketers, publishers and other large-volume email senders increase their response rates by providing the world’s leading inbox deliverability solution. We help mailbox providers and email administrators at ISPs and enterprises block unwelcome and malicious email by providing near real-time IP reputation scores and other data-driven tools. Taken as a whole, these tools and services improve the consumer experience of email by protecting them from spam, phishing and other abuse. Return Path offers free access to Sender Score, the email reputation measure compiled through our cooperative data network of ISPs and other email receivers, at our reputation portal: www.senderscore.org. Information about Return Path can be found at www.returnpath.net.
Jeff Rutherford Media Relations