Keeping the World Safe for Email Marketing
By Matt Blumberg
CEO & Chairman
What the heck does that mean, exactly? Well, it’s what we’re dedicated to at Return Path. Whatever we do – from improving mailer reputations, to making sure the right emails get delivered, to email lead generation, to strategic consulting – it’s all about helping our clients to profit from producing amazing, safe, and secure email experiences for their customers and prospects.
To be successful at that we need to make sure that clients and prospects understand what we do and how we can help them be most successful in the world of email. So, we have overhauled our site to make it a more engaging and informative, not to mention easier to navigate, place.
So, what’s new? Glad you asked…
* We’ve made the navigation easier by giving you two ways to access information. If you are already familiar with our products and services and want more details on them, you can go directly to those parts of the site. If you aren’t sure exactly what you need, you can explore the site by your place in the marketing world (are you a marketer? a publisher?) and learn about all the ways that Return Path can serve you.
* We gave the site a completely new look and feel. More importantly we have revamped the voice of the site to present our information in a way that we hope makes our business easier to understand and helps you quickly see how we can impact your business. We also think this new tone is more entertaining (yes, entertaining). If you are used to “same old, same old” B2B websites, we think you’ll agree that this is a breath of fresh air.
* To keep up with the incredible growth of Return Path, we are highlighting our careers area and job opportunities more prominently than we had in the past. Want to work for a fun, cool company? Be sure to check out the job openings and drop us your resume.
* But we sure didn’t fix what wasn’t broke. We are still showcasing our industry leading blog, now called the Email Marketing Water Cooler, to give you access to our experts in deliverability, customer acquisition, and response optimization. If you aren’t already a subscriber, I encourage you to sign up for the blog via RSS or email above.
Taken together, these changes are intended to make our online presence more interesting, interactive and fun. Have we hit the mark? We’d love your feedback. Please let us know what you think.
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About Matt Blumberg
Matt Blumberg founded Return Path in 1999 because he believed the world needed email to work better. Matt is passionate about enhancing the online relationship between email subscribers and marketers so that both sides of the equation benefit. It is with great pride that he has watched this initial creation grow to a company of more than 400 employees with the market leading brand, innovative products, and the email industry’s most renowned experts. Before Return Path, Matt ran marketing, product management, and the internet group for MovieFone, Inc. (later acquired by AOL). Prior to that he served as an associate with private equity firm General Atlantic Partners and was a consultant with Mercer Management Consulting. He holds a B.A. from Princeton University. You can learn much more about Matt by reading his email marketing and entrepreneurship blog Only Once – one of the first CEO blogs on the Internet. Last year he wrote a book, Startup CEO: A Field Guide to Scaling Up Your Business.