Learn How to Build Better Email

Posted by Karen Lewison 

You already know you should be sending your customers, clients, and partners regular updates, but what should you be sending?  How often? When? And, most importantly, why?

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest.

Join Return Path, SendGrid, Email on Acid, and General Assembly on April 25th at General Assembly in Denver, CO  to learn how to develop an email strategy, best practices for getting users to take action, A/B tests to maximize conversions, and how to measure success of email campaigns.

To register for this event click here.

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About Karen Lewison

Karen is the Sr. Manager of Event Marketing for Return Path. Her current role is planning and executing the overall strategy for Return Path events including both internal and client facing. She has been involved in planning and executing the Return Path presence at industry events like MarketingSherpa, Email Evolution Conference, and Salesforce Connections focusing on high quality engagement, opportunities, and lead generation. She has worked as an event planner for over 15 years, on both the facility and customer side which brings invaluable expertise to her role at Return Path. Karen received a M.S. in Hospitality and Tourism Management from Roosevelt University in Chicago and a B.S. in Public and Environmental Affairs at Indiana University.

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