Just in time for the busy holiday season, our own Casey Swanton joined Wharton Business Radio on SiriusXM to talk email with hosts Barbara Kahn and Americus Reed. In this segment, Casey shares some tips, tricks, and quick wins for your holiday email campaigns.
To hear the interview, just follow these simple steps:
There’s still time to improve your campaigns before you hit “Send” on Black Friday—and lots of opportunities to optimize your email strategy throughout the holiday season. So check out this podcast for the tips you need to succeed!
This content originally aired on SiriusXM Channel 111, Business Radio Powered by The Wharton School.
With more than 15 years of marketing and PR experience, Jen Ribble is passionate about the art of storytelling and the science of creating high quality, data-driven content. In her current role as Director of Public Relations for Return Path, Jen is responsible for elevating the company’s reputation in the marketplace, crafting engaging thought leadership content, enhancing customer relationships, and driving inbound leads. In her spare time, Jen is an aspiring chef and food lover, a movie fan, and a travel junkie.
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