Email Optimization

Luck is Not a Strategy

Posted by Julia Peavy on

Sometimes, people get lucky in Las Vegas. Sometimes, they don’t. But, you rarely get lucky with your email program if you don’t know what to measure, how to measure it, and how to improve upon it. Lucky for you, I’ll be in Las Vegas in February conducting coaching clinics at Marketing Sherpa’s Email Marketing Summit  along with a few of my Return Path colleagues. If you are coming to the Summit (it’s not too late to sign up) and are interested in learning about how to measure your email program success or getting some tips on testing strategy, please plan to join me at Marketing Sherpa.

Email Program Measurement

Whether you have lots of metrics and don’t know what to do with them or you currently don’t have a way to measure the success of your email program, we can chat about what metrics are most important to your program, how to interpret these metrics, and new email engagement metrics that you might not be aware of.

Email Testing Strategy

Not sure what to test? Not sure what tests are most effective or what your tests results are telling you?  Sign up for this session if you are curious about how to get the most of email testing and how you can start employing a testing strategy that can benefit the bottom line.

Sign up today for a one-on-one coaching clinic with me in the Email Measurement and Testing clinic to figure out a way to put some building blocks in place for a measurement and testing strategy based on facts, not luck.


About Julia Peavy

As the Director of Customer Onboarding, Julia manages a team that helps get Return Path clients up and running with our solutions. With more than 10 years experience in the digital marketing space, Julia has consulted with clients on optimizing their email programs and managed an email program that generated a multi-million dollar pipeline. When Julia's not working, you can find her traveling, attending her children's events, or on the slopes. Connect with her on Twitter @julia_peavy

Read more from this author