Metrics are a Marketer’s Best Friend [New eBook]

Posted by Jen Ribble on

We all understand the importance of metrics. Today’s marketers measure every aspect of their email program, to prove their effectiveness and demonstrate their impact on the bottom line.

But which metrics are the most important? What if metrics could tell you more than just how many emails are being opened, how many links are being clicked, and how many sales result from those clicks?

Today we release our latest ebook, Guide to Email Marketing Metrics, which provides valuable guidance to help you understand which metrics are essential to your email program—and which aren’t.

With this ebook, you’ll learn how to move beyond faulty assumptions, rules of thumb, and best practices to find the real insights in your email marketing metrics. We’ll also show you how metrics can be used to troubleshoot many common problems in your email marketing program, including:

  • Increase in rejected email
  • Decrease in inbox placement rate
  • Sudden drop in open rate
  • Low click-through rate
  • High number of hard bounces
  • And much more!

Download the ebook now and start making metrics your new best friend!


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About Jen Ribble

With more than 15 years of marketing and PR experience, Jen Ribble is passionate about the art of storytelling and the science of creating high quality, data-driven content. In her current role as Director of Public Relations for Return Path, Jen is responsible for elevating the company’s reputation in the marketplace, crafting engaging thought leadership content, enhancing customer relationships, and driving inbound leads. In her spare time, Jen is an aspiring chef and food lover, a movie fan, and a travel junkie.

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