Miranda July Opens New Art Exhibit – Exclusively In Your Inbox

Posted by Tom Sather 

It’s not everyday where my personal interests intersect with my professional interests, so I was excited to see what may be the first art exhibit shown exclusively in your inbox created by artist, Miranda July.

For those of you not familiar with Miranda July, she is a performance artist focused on film, acting, audio recordings, and multimedia. She has directed two feature full length movies – Me and You and Everyone We Know and The Future, a look at self-awareness and the passage of time, and narrated by a wise, injured cat.

Miranda July’s new art exhibit, “We Think Alone”, explores the same theme of self awareness as in her previous works, and the idea that our emails and the inbox are true reflections of who we are, both when we think no one is looking and also when all eyes are upon us. July focuses on weekly themes and asked celebrities – everyone from physicist Lee Smolin, actor Kirsten Dunst, and retired basketball player Kareem Abdul-Jabar – to bare their soul by exposing and forwarding select emails from their inbox. July explainsour inner life is not actually the same thing as our life on the computer — a quiet person might !!!! a lot. A person with a busy mind might write almost nothing. And of course while none of these emails were originally intended to be read by me (much less you)  they were all carefully selected by their authors in response to my list of email genres — so self-portraiture is quietly at work here.

July’s exhibit exists only in your inbox and starts July 1st and ends November 11, 2013. You can read more about the project in an interview with July here, and sign up for the exhibit here.

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About Tom Sather

Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.

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