What is Missing From Your Email Program? [New Guide]

Posted by Patty Atwater on

You know your email program is an essential part of your marketing strategy. It allows you to build lasting, loyal relationships with customers and generates the highest ROI of any marketing channel. But are you using email to its full potential?

To help marketers build and run an effective email program, we created our latest guide—Email Marketing Lookbook: Fundamental tactics for an effective email program. In this guide, we discuss email program fundamentals that are essential to a successful email program, including:

  • The nine key email marketing tactics every program needs
  • The impact each fundamental element has on the customer journey
  • A best-in-class example of each tactic to inspire your own email marketing program.

Download the guide to uncover the fundamental email tactics missing from your email program.


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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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