Mobile Isn’t Killing Email

Posted by George Bilbrey 

Poor email. It’s always got a target on its back. The list of assassins is long, but fortunately they never succeed.

First, it was the young people who were going to kill email. Except they didn’t.

Then it was RSS. Does anyone remember the last time anything interesting was said about RSS?

Then it was the social networks. Except, well, the social networks would kind of rather be email.

Then it was Google Wave, until they added email notifications and then killed it off altogether because it turns out that people kind of like email.

And then there’s mobile. Mobile will, for sure, for sure, kill off email. Except it hasn’t. More proof today: Email actually dominates the time spent on the mobile web.

Don’t believe the hype. Email is here to stay.

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About George Bilbrey

George Bilbrey is the founder of the industry’s first deliverability service provider, Assurance Systems, which merged with Return Path in 2003. He is a recognized expert on the subjects of email reputation and deliverability and is active in many industry organizations, including the Messaging Anti-Abuse Working Group (MAAWG) and the Online Trust Alliance (OTA). In his role as president of Return Path George is the driving force behind the ongoing innovation of our products and services. Prior to Return Path, George served as Director of Product Management at and as a partner in the telecommunications group at Mercer Management Consulting. He holds a B.A. in economics from Duke University, and an MBA from the Kenan-Flagler School of Business, University of North Carolina.

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