MyVoucherCodes Strengthens Email Program; Sees Major Uplift in Engagement, Deliverability, Read Rate
I’m delighted to share our latest customer success story for MyVoucherCodes.
MarkcoMedia operates MyVoucherCodes (MVC), one of the UK’s best known daily deals email programs, with over 6 million members receiving offers from more than 72,000 retailers every day.
However, it was felt that the program had the potential to perform even better. MarkcoMedia recognised that it had no real benchmark for how MVC was performing against its major competitors, and that there was a definite possibility that in some cases their performance could be substantially better than its own.
Return Path’s Professional Services consultants used Inbox Insight to carry out a Competitive Benchmark Analysis (CBA) engagement. Three months of proprietary engagement data were used to compare the performance of MVC’s email program against that of its main competitors. A broad set of practical customised recommendations was then put forward as a roadmap to achieve the program improvements that MVC was seeking, resulting in a number of program enhancements being implemented.
As a result, Average Read Rates have improved by more than 50%, and Deleted Unread Rates have reduced by almost one third. There has also been a positive impact in MVC’s broader competitive environment, with a clearly identifiable uplift in the eye-share/mind-share that its emails are enjoying.
Read our full case study here: http://www.returnpath.com/case-study/myvouchercodes
About Guy Hanson
Guy is a passionate advocate for intelligent use of customer data to drive responsive email programs. With a knowledge base that now spans nearly 15 years, he is a global e-mail expert and thought leader. Leading Return Path’s International Professional Services consulting team, Guy has worked with a broad range of clients across 5 continents to improve their email delivery, subscriber engagement and revenue generated. Outside of work, Guy is the Chairman of the DMA Email Council. In this role, he works with industry peers including brands, agencies, and service providers to promote the best interests of the email industry to a broader audience. He is also a regular contributor to the industry press.