Today’s email marketers strive to build relationships with their customers and drive revenue through the email channel. Building an optimized email program requires marketers to incorporate certain key email campaigns designed to keep customers engaged throughout the subscriber lifecycle. But some marketers struggle to find ways to improve their existing program.
To help marketers build and run an effective email program, we created our latest guide—2018 Email Marketing Lookbook. In this guide, we discuss email program fundamentals that are essential to a successful email program, including:
Download the report for some email inspiration.
Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.
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