Need Some Suggestions to Improve Your Email Campaigns? [New research]

Posted by Patty Atwater on

Today’s email marketers strive to build relationships with their customers and drive revenue through the email channel. Building an optimized email program requires marketers to incorporate certain key email campaigns designed to keep customers engaged throughout the subscriber lifecycle. But some marketers struggle to find ways to improve their existing program. 

To help marketers build and run an effective email program, we created our latest guide—2018 Email Marketing Lookbook. In this guide, we discuss email program fundamentals that are essential to a successful email program, including:

  • The ten key email marketing campaigns every program needs.
  • The average performance metrics of each campaign.
  • A best-in-class example of each tactic to inspire your own email marketing program.
  • And more!

Download the report for some email inspiration.


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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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