New Ebook: All About A/B Testing
- How to set up and run your A/B test
- Analyzing your results
- A/B testing best practices
- Understanding statistical significance
- Measuring the business impact of your test
We'll even give you 50 testing ideas to get your creative juices flowing!
Even the simplest of A/B tests can provide eye-opening results, and small changes can have a huge impact on the effectiveness of your email campaigns. But first you have to start testing! Download All About A/B Testing and get on the road to more successful emails.
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About Jen Ribble
With more than 15 years of marketing and PR experience, Jen Ribble is passionate about the art of storytelling and the science of creating high quality, data-driven content. In her current role as Director of Public Relations for Return Path, Jen is responsible for elevating the company’s reputation in the marketplace, crafting engaging thought leadership content, enhancing customer relationships, and driving inbound leads. In her spare time, Jen is an aspiring chef and food lover, a movie fan, and a travel junkie.