New Ebook: All About A/B Testing

Posted by Jen Ribble on

A/B testing is a sure-fire way to figure out what’s working (and what’s not) in your email marketing campaigns. It can be used to test almost any element of your email campaign: subject line, offer, copy length, imagery, layout, and so much more. 
 
But A/B testing can be challenging to figure out. So much so that many marketers decide it's simply not worth the effort. But think about this: Without testing, how can you be sure your emails are performing as well as they could be?
 
Quite simply, you can't!
 
In our new ebook, All About A/B Testing, we'll give you the tools to become an A/B testing expert, including all the ins and outs of a well-executed A/B test. 
  • How to set up and run your A/B test
  • Analyzing your results
  • A/B testing best practices
  • Understanding statistical significance
  • Measuring the business impact of your test

We'll even give you 50 testing ideas to get your creative juices flowing!

Even the simplest of A/B tests can provide eye-opening results, and small changes can have a huge impact on the effectiveness of your email campaigns. But first you have to start testing! Download All About A/B Testing and get on the road to more successful emails.


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About Jen Ribble

With more than 15 years of marketing and PR experience, Jen Ribble is passionate about the art of storytelling and the science of creating high quality, data-driven content. In her current role as Director of Public Relations for Return Path, Jen is responsible for elevating the company’s reputation in the marketplace, crafting engaging thought leadership content, enhancing customer relationships, and driving inbound leads. In her spare time, Jen is an aspiring chef and food lover, a movie fan, and a travel junkie.

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