[New eBook] The Retailers Guide to Maximizing Email ROI

Posted by Patty Atwater on

Compared to flashier channels like commercial advertising and social media, email might seem like an unlikely place to focus your marketing efforts. In reality, email is the most effective marketing channel available to retailers.  Not only does it produces the highest ROI, it is also consumers’ preferred marketing channel to interact with brands.

In order to help retailers make the most of this important channel, we have created our latest guide—Email Marketing for Retailers. In this ebook, we walk retailers through the ins and outs of an effective email program, including:

  • Why messages get blocked from the inbox and how to protect your messages
  • How to measure and improve your customer engagement
  • Resources and tactics to keep your program best in class
  • And more!

Download the guide to maximize your email ROI!


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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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