New eBook: The Marketer’s Guide to Complaints

Posted by Return Path 

The spam and junk buttons are familiar to anyone who uses email and has received an email from a Nigerian prince asking for a short term loan. But not all emails that receive that stamp of disapproval are actually spam emails. Some come from ‘legitimate’ mailers.

Why does the process for weeding out unsolicited mail end up including legitimate senders? And how can marketers protect their email programs from being viewed as spam?

In our new eBook, The Marketer’s Guide to Subscriber Complaints, we explain the ins and outs of complaints: What they mean, why they happen, and how to prevent them from happening in the future.

In this eBook, we look at:

  • How subscribers complain

  • How complaints affect IPR

  • The main scenarios that drive subscriber complaints

  • Recommendations to guard against complaints

  • Why feedback loops are necessary and how to get them

  • And more…


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