[New Research] Lifecycle Metrics Benchmark

Posted by Patty Atwater 

Keeping subscribers interested and engaged with your program is an ongoing process. While it is valuable to measure how subscribers interact with each campaign, it’s doesn’t provide insight into how customers engage with your brand over time. Customer relationships don’t remain static, so it’s important to keep an eye on engagement at different stages of the subscriber lifecycle.  

In the Lifecycle Metrics Benchmark, we take a look at how new subscribers interact with an email program throughout their first year of subscription, including:

  • When do customers typically start to disengage with a new program?
  • How much does email performance with new subscribers change over time?
  • How many new subscribers are retained after 12 months and how many leave?
  • And more!

Use these metrics to evaluate your own program and identify areas where you may need to improve.

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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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