New Research: How Does Reputation Impact Deliverability?

Posted by Patty Atwater on

Mailbox providers are very selective with what they let in the inbox. To judge whether or not to deliver messages to the inbox, each mailbox provider has created their own sender reputation calculation to evaluate an incoming sender and their mail.

At Return Path, we’ve created our own scoring system—Sender Score—that evaluates similar reputation criteria to give senders a benchmark for how they and their messages are perceived by mailbox providers.

In the 2017 Sender Score Benchmark, we take a look at the impact of reputation and Sender Score on email performance, including:

  • The average delivered rate
  • The impact of complaints, spam traps, and unknown users
  • The average inbox placement rate at Microsoft, AOL, Gmail, and Yahoo
  • The average Sender Score and inbox placement rate by industry
  • And more!

Look up your own Sender Score for free and then read the report to see how you are being perceived by mailbox providers and how that might be impacting your program.


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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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