[New Webinar] The State of Email Marketing

Posted by Tom Sather 

You can feel the Autumn chill and smell the pumpkin spice in the air, which for marketers means one thing: it’s time to start thinking about our 2020 marketing plans. Don’t miss our upcoming webinar with Demand Metric on September 10th, 2019 as we review the results from our second annual State of Email Marketing Benchmark Study also launching on the same day.

We surveyed email marketers to discover how email marketing is performing for B2C, B2B, and non-profit organizations, what objectives and tactics are trending, and what challenges they face. We also explored what higher performing marketers are doing differently than their below-average peers, so you can learn from the best and identify the areas you should focus on going into the new year.

In the webinar, John Follett, Co-Founder of Demand Metric, and I will discuss the results of the report and the performance benchmarks for email marketing, and help marketers learn:

  • What objectives and tactics will make your email marketing more effective
  • Which email tactics are working (and which are not)
  • How to achieve a return on your email marketing investment

Registration page: The 2019 State of Email Marketing webinar

Date: September 10, 2019

Time: 12pm ET / 9am PT

Register today and learn how to position your organization for growth!

P.S. Can’t make it? Register anyway and you’ll receive the full report, slides, and the recording after the event.

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About Tom Sather

Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.

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