One in Five Emails Fail to Reach the Inbox [New Research]

Posted by Patty Atwater on

For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step.

Globally, one in five emails is missing the inbox. With 20 percent of email not reaching subscribers, marketers are missing out on not only potential revenue but also the opportunity to build strong relationships with subscribers.

In our 2017 Deliverability Benchmark report, we share the state of deliverability, including:

  • How email gets delivered and how to measure inbox placement
  • Global inbox placement trends broken out by quarter
  • Deliverability statistics for eight individual countries
  • Inbox placement rates broken out by industry

Download the new report to see how your program compares.


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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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