Our New Innovation Playground – Labs

Posted by George Bilbrey 

At Return Path, we’re fascinated by how to use new data sources to help our clients solve their biggest email marketing problems.   To get feedback on our latest attempts to solve client problems, we created Email Optimization Labs. Labs will introduce applications  that make it easy to use email data for better decision making.  You’ll be able to test drive these apps, get immediate guidance to optimize your email program, provide feedback on what works and could work better, and help us deliver an even more effective suite of products to improve your marketing performance. We’ll release new apps each quarter in addition to the three being offered right now:

Frequency Finder segments subscribers based on their engagement with email to help you to optimize their sending frequency and avoid performance lags from overwhelming (or underwhelming) subscribers.

Strategy Mapper benchmarks your email program against top-performing senders’ programs, providing comparative insight to help you close gaps.

Subject Line Optimizer displays the most effective subject lines from top brands, providing data-backed results to quickly generate engaging subject lines

To find out more, please join us for webinar featuring a live demonstration of Labs, hosted by our senior director of research, Tom Sather. Subject line Secrets of the Top 3,000 Retailers will show off the rich insight that Subject Line Optimizer can provide.

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About George Bilbrey

George Bilbrey is the founder of the industry’s first deliverability service provider, Assurance Systems, which merged with Return Path in 2003. He is a recognized expert on the subjects of email reputation and deliverability and is active in many industry organizations, including the Messaging Anti-Abuse Working Group (MAAWG) and the Online Trust Alliance (OTA). In his role as president of Return Path George is the driving force behind the ongoing innovation of our products and services. Prior to Return Path, George served as Director of Product Management at Worldprints.com and as a partner in the telecommunications group at Mercer Management Consulting. He holds a B.A. in economics from Duke University, and an MBA from the Kenan-Flagler School of Business, University of North Carolina.

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