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Upcoming Webinar: Ticket to the Inbox

Email marketing is the leading marketing channel for travel marketers...

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ICYMI: What Happened at Return Path’s 2018 London World Tour

Over the next seven weeks, Return Path will tour four different cities...

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Understanding Subscriber Engagement: Opens vs. Reads

Over the last few years, we’ve seen a shift in the email deliverability...

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An Unexpected Journey to CMO

I did not expect to end up as a marketer, much less a CMO. But looking back...

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What New Gmail Updates Mean for Email Marketers

It seems like everyone has been talking for weeks about the changes Gmail is...

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GDPR Innovation (Necessity is the Mother of Consent!)

“Necessity is the mother of invention” is an English-language...

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Get Your Ticket to the Inbox [New Guide]

Email marketing is the leading marketing channel for travel marketers. It...

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Don’t Switch ESPs Just Yet!

The process of migrating your whole email program to a new ESP (Email...

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Gmail Testing “Top Picks”, Expiration Warning for Promotional Emails

Gmail appears to be testing new ways to display promotional emails....

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6 Tips for Seasonal Email Senders

Spring is here. Daffodils are blooming, buds are appearing and hibernating...

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Uncover the Hidden Metrics Impacting Your Email Performance [New Webinar]

In order to reach the inbox, you need to not only prove your messages are...

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GDPR: Return Path Readiness

Like everybody else operating in the online space, we are well on our way to...

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Popular Posts

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10 Tips on How to Identify a Phishing or Spoofing Email

Phishing attacks are more rampant than ever before, rising by more than 162...

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Build Your DMARC Record in 15 Minutes

Implementing DMARC (Domain-based Message Authentication Reporting and...

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How to Explain DMARC in Plain English

DMARC (Domain-based Message Authentication, Reporting & Conformance) is...

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Featured Resources

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Guardians of the Email Universe: The Game

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The Power of Partnership

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The Hidden Metrics of Email Deliverability

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