Practicing What We Preach

Posted by Anita Absey 

We’re big fans of promoting email marketing best practices. We specialize in helping our clients understand what they need to do to manage their reputations, and improve their inbox deliverability. Deliverability directly affects your ROI, and the success of your email programs. Now more than ever, email marketers need to do everything they can improve clicks and conversions.

We try to practice what we preach, and that brings us to a best practice that we are implementing today. We are very excited to announce the launch of the Return Path Preference Center. We realize the imperative of sending email that your subscribers actually want, and we’ve always tried to send you relevant messages. And of course we always promptly honored opt-outs. But, now we’re making it easy for you to get the messages you want and to opt out of those you don’t, in one centralized place. The choice is yours. And you can change your mind whenever you want.

Check out our Preference Center now, and get ready to receive relevant, timely email that you WANT.

We struggle with some of the same issues that you do, so we know where you’re coming from. Like all marketers, we strive to follow best practices, but we’re not perfect. Keep us honest. If there’s something we’re not doing, let us know! Our goal is to keep the world safe for email, and every day we get a little bit closer.

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About Anita Absey

Anita Absey, General Manager of Consumer Insight, joined Return Path in 2003 with extensive experience helping marketers create profitable and engaging email programs. Anita has held several executive positions at Return Path, leading both the Global Sales and Global Services teams during her tenure. She now leads the Consumer Insight business where she focuses on using the power of consumer preferences and buying data to help marketers and brands make informed decisions about engaging with customers. A veteran of the database and digital marketing industry and a self-proclaimed “data junkie,” she helps some of the world’s smartest marketers successfully integrate data and technology into their customer acquisition and customer relationship management programs. She is an active member of the Direct Marketing Association, having served as the Chair of the Ethics Operating Committee and as co-Chair of the Email Experience Council. Prior to Return Path Anita spent much of her career at Acxiom and Abacus Direct (acquired by Doubleclick). She holds a BA in Economics from Fordham University.

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