Read(y) or Not: Let the Email Olympic Games Begin!

Posted by Tom Sather 

As the world’s greatest athletes meet in Rio de Janeiro to compete for the gold, brands are arriving in your inbox to compete for your attention and dollars. So what better way to celebrate than by launching the 2016 Email Olympics!

An event as big as the Olympics gives brands a big stage to show off their own marketing athletic prowess. We expect email marketing to play a key role in the marketing mix and driving demand for this year’s Olympic sponsors and non-sponsors alike.

We created a new interactive tool where brands compete in the following eight summer Olympic sports categories:

  • Basketball
  • Golf
  • Gymnastics
  • Running
  • Soccer
  • Swimming
  • Volleyball
  • Weightlifting

But instead of measuring athletic ability, the Email Olympics determines who’s winning the hearts and minds of subscribers by looking at key email metrics of sports brands like:

  • Highest email open rate
  • Lowest deleted without being read rate
  • Lowest delivery to spam
  • Lowest subscriber complaint rate

Will your favorite sports brand win the Email Olympics? Explore our new microsite and find out!

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About Tom Sather

Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.

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