Reminder: New CAN-SPAM Rules Take Effect on July 7
Have you updated your email systems to comply with the new CAN-SPAM rule provisions enacted by the FTC back in May? If not, you might need to put the Fourth of July cookout on hold. These rules are enforceable starting on July 7.
For a refresher on what is now required, see my previous post. You can also listen to a recording of our client-only live Q&A session with attorney Alan Chapell of Chapell & Associates. Of course that brings me to another point: if you haven’t already, you really need to consult your legal counsel to get the details on what your specific situation requires. We aren’t lawyers!
A few more resources for you:
- The CAN-SPAM Act: Requirements for Commercial Emailers
- FTC press release
- FTC’s Documented Ruling
- MarketingSherpa article (lots of detail in this one, but it’s only available until July 3)
- MarketingVox article, with link to resources from ExactTarget
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About Tom Bartel
Tom Bartel is Return Path’s Senior Vice President of ThreatWave Data. Tom has more than 20 years of email delivery, email data and privacy experience. He most recently joined Return Path through its acquisition of ThreatWave, where he served as CEO/Co-founder. Prior to that, he has held roles at Return Path, MessageMedia (acquired by DoubleClick), and founded several other startups. Tom is actively involved in key industry organizations, such as OTA and M3AAWG, and advises start-ups and non-profits. Tom has a Bachelor in Speech Communication from Colorado State University.